From managing social channels and leading campaigns to building influencer partnerships and analyzing performance, my work sits at the intersection of strategy, creativity, and execution. Below is a selection of campaigns, social programs, and brand work that showcase how I approach growing communities, strengthening brand presence, and turning insights into action.
A look at the work behind the strategy.
Content Creation & Strategy
I approach content with both the creative and strategic sides in mind, developing ideas that are designed to fit the brand while giving audiences a reason to stop, engage, and come back. My experience spans content strategy, social-first concepts, editorial planning, copywriting, short-form video, campaign creative, and platform-specific content. I use audience insights and performance data to shape what gets created, how it’s positioned, and where it can make the biggest impact.
Influencer Marketing
From identifying the right creators to managing partnerships and measuring campaign performance, I’ve built influencer programs designed to feel authentic while delivering measurable results. My experience includes creator sourcing, outreach, relationship management, campaign strategy, briefing and execution, affiliate partnerships, and performance tracking. I’ve worked across a range of creator categories and audiences, developing partnerships that align with both brand goals and audience behavior.
Campaign Management
I manage campaigns from initial concept through execution, keeping strategy, creative, timelines, and overall brand goals aligned throughout the process. My experience includes developing campaign concepts, coordinating cross-functional deliverables, managing launches and activations, overseeing content rollouts, and tracking performance across channels. Whether supporting a product launch, seasonal initiative, brand activation, or larger marketing moment, I focus on creating organized, cohesive campaigns that connect every moving piece and deliver measurable impact.
Web Design & Digital Experience
I create and manage websites with a focus on strong branding, intuitive user experiences, and clear visual storytelling. My experience includes website design, layout and content development, landing pages, brand integration, and ongoing site updates. I approach each project with both the audience and business goals in mind, creating digital experiences that feel cohesive, intentional, and built to support the larger marketing strategy.
